If you’ve spent money building a website that is not driving any customers to your business then you might want to run this quick audit to check why
I am still surprised at the amount of business owners I come across who can’t understand why they are not getting any clients despite having invested a lot of money amount of money on a shiny new website.
This is the number of new websites being published every
minute of every day. So, if you think
publishing a website alone is enough to drum up some business then think again
as you’re probably not the only one.
There is so much competition out there that your website is probably drowning
amongst many other sites like yours.
But beside the competition, how do you truly check if your
website is working for you and if you’re getting your money’s worth?
In today’s video I am going to show you 5 key signs you can
check to really understand if your website is effective or if it’s simply an
overpriced online brochure than nobody is looking at and what you need to do
about it to make it work.
Does your site get any visitors?
Yes, I know, for some of you this is a very basic question,
but for many business owners when I ask the question “how many visitors, on
average, does your website get daily?” The
response is just a blank stare.
Why don’t you know? If you open a brick and mortar store and
no customer walk through the door, wouldn’t you be worried? Same rule applies
to your website. If you’ve built a website and you have no visitors then you
should be worried.
And you have no excuse since you have all the tools you need
at your fingertips. The most common one being Google analytics.
If you haven’t installed google analytics yet check my video called “Google
analytics set up and install for WordPress and Wix” that should help.
Once installed simply log into your business profile and click
on the acquisition section on the left-hand side menu and click on overview.
You will see at a glance if your website is getting any
visitors, where the visitors are coming from and much more. It should only take
you a few seconds.
You can even install the Google analytics app on your phone
and check your site’s performance from anywhere, so you really have no excuse.
If the number of visitors is low then the chances are, your
website is not working for you. And that
may be because your business is not ranking well in search engines or more
specifically in Google which is the second sign we are going to look at.
is your website ranking for any keyword? For most local businesses, organic traffic is the biggest source of
visitors to their website. But that’s only if your business ranks for keywords
people are searching for.
If you don’t know whether your site is ranking for any
specific keywords just go to ubersuggest.com.
Enter your domain name in the field and click on search.
On the left-hand side menu click on keywords. This should
bring up a list of keywords your site is ranking for along with their positions
in Google search.
If you cannot see any keyword ranking between position 1 and
10 then it means your website is unlikely getting any traffic from Google.
Why? Because the top 10 results are on Page 1 of Google and
hardly anyone goes to page 2.
Even if you see keywords ranking between position 5 and 10
you will only get a tiny amount of visitors because most people who conduct a
search in Google click on the top 5 results.
So, what can you do if you are not ranking for any decent
keywords between position 1 and 5?
Backlinks to your site influence greatly your overall
keyword rankings so It is likely you need to build links pointing to your site
to reinforce your website authority and increase your rankings.
If you want to know how watch my video called “Local
citations and link building”.
But if you do have keywords ranking between 1 and 10 and the
phone is still not ringing it maybe because of sign n#3
Is your website content good enough?
Most people who search for local services online have a very
clear objective in mind.
Their intent is often to call a business to either request
more information about a specific service they provide, make an appointment or
fill in a quick form to request a quote.
It is therefore extremely important you include a call to
action in the form of a button or a phone number on your pages that sits above
If you are unfamiliar with the “above the fold “concept here
is a quick explanation.
In web design, what is known as above the fold, is the
portion of a Web page that is visible in a browser window once the page has
Information accessible only by scrolling down the page is what
is known as below the fold.
Having a call to action above the fold will ease the
decision-making process of the users. They won’t have to search frantically
where or how they can get in touch with you as it will be right in front of
their eyes. All they need to do is click or tap. So if your webpages don’t have
a clear call to action on them, just add one.
This applies to both desktop and especially to mobile
devices which now account for more than half the visitor’s website, which leads
me to sign N#4
is your website mobile friendly
With the explosion of mobile phones and tablets a few year
ago internet traffic coming from handheld devices has exploded and even
overtook desktop internet traffic.
If you run a website, it’s paramount it is compatible with multiple
screen resolutions and more specifically with mobile phones.
The way your website will be seen on different screen types
will affect the user experience but it has also become part of Google’s
algorithm, so it shouldn’t be ignored.
If your website is not compatible for smaller screens you’re
going to lose out on a big chunk of visitors.
You can see the full breakdown of where improvement can be
made when you scroll down the page.
To be honest a lot of the breakdown data is meaningless to
me so if your site is very slow the solution is to either talk to your service
provider and see what can be down by showing them those numbers or ask a
professional for help with optimisation .
The importance of speed is likely to increase significantly in
the coming months so the sooner you do this the better it will be.
That’s it for today. Check those five signs now to see if
your website is working hard for you and if it isn’t then start acting today,
it will pay off very soon.
If you have any questions post them in the comments below
and I will personally respond to them.
If you want to see more videos like this one don’t forget to
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And until next time, happy marketing.