Find out how to double the size of your rankings with one simple SEO tip which will also get your site ready for voice search in 24 hrs
It’s fair to say that online marketing is getting harder and harder especially when it comes to search engine optimisation.
SEO results have become very crowded making it difficult for
any business to stand out.
Between the increasing number of adds, direct answers, maps
and many other snippets, how do you get noticed?
Well, when there is a will, there’s a way.
In today’s video, I am going to show you one simple
technique that will double up the size of your google listings which will make
your business pop out in this crowded space.
The results? You’ll drive more clicks to your site, squeeze
your competitors out, and it will also prepare your business for the next
marketing onslaught also known as voice search, so stay tuned.
As the internet is continuously evolving and maturing, we are slowly moving away from conducting
our searches in Google from a string of keywords such as “cheap tickets rodeo Houston”
….. to a more natural language in the form of a question such as “How much are tickets to the Houston Rodeo?”
In their quest to
remain the number 1 search engine on the planet and to keep users on their
site, Google has multiplied the number of results which include direct answers
to those questions in multiple format using feature snippets like this one as
well a box called People also ask.
But at the same time Google has also given website owners
the ability to enhance and expand their Google listing results with special
features. Obviously, this is not new, you may have already come across results
which display star ratings for example and other features like recipe facts,
but now you can also integrate Frequently Asked Questions listings which
literally doubles up the size of your results.
Look at this example for one of my clients who is an
electrician and wanted to rank for the keyword “storage heater repair”
His result went from this, to this
Let me show you how it’s done
Identify the right content page
For this to work, you need to identify a page from your
website that ranks quite high in Google search engine results. It will not work
with your home page.
Type your domain name in the search box then press enter
On the left-hand side menu click on the “top pages” option.
The top page is likely to be your home page so ignore it.
The pages below that, with the most estimated traffic, are
likely to be the best candidate. Click on the “view all” drop down next to the
page which will show what keywords this page is ranking for.
If the page ranks for keywords that are position 10 and
above, then you are good to go.
Add relevant FAQs to
the content of the page
Once you’ve identified which content page is most
appropriate, just add a list of FAQs to it.
This is the perfect opportunity to enhance your page with more relevant keywords
and to answer some of the most common questions users may ask.
If you can’t think of any specific question to add go to https://answerthepublic.com/, type your
keyword in the search box and click on the “got a question” button.
This will give you a list of the most popular questions
people ask about this topic. To make it easier, click on the data option above
The other alternative is to use google. Search for your
keyword and check the results. Scroll down and find out if there is a “people
also ask for” snippet results. These will be the most popular questions people
ask in relation with this keyword. You can expand the box by clicking on the
bottom question for more results. Use these results as inspiration. Don’t copy
Once you’ve got your list just add it to your content page
like this or this it doesn’t really matter
Add structure data to your page
Don’t panic, this is easy.
Structured data is code in a specific format, written in
such a way that makes it easy for search engines to understand content.
Search engines read the code and use it to display search
results in a specific and much richer way, like our FAQ. The integration of this piece of code on your
website is very easy.
From the drop down select the FAQ option. You should see a
form with two fields.
One is called Question and the other one is called answer.
Just copy and paste your questions and answers from your
content page using these fields.
To add a questions simply click on the add question button.
You should see the code being automatically created on the
right hand side of your window.
Once you’re done, click on the G icon located right above
Select the option Rich result test.
This will open a google testing page with the code you’ve
just created automatically copied in a small window.
From there you can verify if the code you’ve created is
Click on “test code” and your code will be analysed.
You should now see a detected item called FAQs with a green
tick next to it confirming your code is good.
Go back to the schema Mark-up Generator tool and this time
click on the blue copy icon. This should copy the code to your clipboard.
Time to move on to step 4
Integrate the code to your page.
All you need to do now is to copy and paste this structured
data in the html code of your page, more specifically in what is called the
head of the page <head></head>
I can’t cover all scenarios here because it would take too
long, but if you are using WordPress here is how to do it.
Download and install a plugin called Header and Footer
Locate the page where you’ve added your FAQs and click on
Scroll down until you see a box called “insert Script to
<head> Paste your script in and save your page.
Every Content Management System will be different so if you
are unsure how to add code to the head of a page just find out with your
And now for the last step:
Tell Google the page has been updated.
This is optional but it will speed up the process. For this step you need to have a google
search console profile installed.
If you haven’t, do it today, it’s essential to have if
you’re serious about your online business and it’s free.
For those of you who do, login to your google search console
Copy the web address on which you have added your FAQs
content and the code and paste it in the “inspect any URL box” field then hit
he return key
You should see a box with the option “request Indexing”
Click on the link. This will submit a request to Google for
the page to be crawled
That’s it, repeat this process for all your content pages
and you will double the size of your presence in Google search results almost
I did this on multiple pages for my client and all the
listings were updated within 3 days.
This is a simple tip with huge benefits, one of which being,
your website content showing in the answer snippets of google (show example)
which is used for voice search results preparing your business for the next
generation of search, voice.
Don’t miss out and start today
If you liked it a little thumbs up would be greatly
appreciated and until nest time