1 Single SEO tip that will DOUBLE the size of your rankings.

Find out how to double the size of your rankings with one simple SEO tip which will also get your site ready for voice search in 24 hrs

It’s fair to say that online marketing is getting harder and harder especially when it comes to search engine optimisation.

SEO results have become very crowded making it difficult for any business to stand out.

Between the increasing number of adds, direct answers, maps and many other snippets, how do you get noticed?

Well, when there is a will, there’s a way.

In today’s video, I am going to show you one simple technique that will double up the size of your google listings which will make your business pop out in this crowded space.

The results? You’ll drive more clicks to your site, squeeze your competitors out, and it will also prepare your business for the next marketing onslaught also known as voice search, so stay tuned.

As the internet is continuously evolving and maturing,   we are slowly moving away from conducting our searches in Google from a string of keywords such as “cheap tickets rodeo Houston” ….. to a more natural language in the form of a question such as “How much are tickets to the Houston Rodeo?”

In their quest to remain the number 1 search engine on the planet and to keep users on their site, Google has multiplied the number of results which include direct answers to those questions in multiple format using feature snippets like this one as well a box called People also ask.

But at the same time Google has also given website owners the ability to enhance and expand their Google listing results with special features. Obviously, this is not new, you may have already come across results which display star ratings for example and other features like recipe facts, but now you can also integrate Frequently Asked Questions listings which literally doubles up the size of your results.

Look at this example for one of my clients who is an electrician and wanted to rank for the keyword “storage heater repair”

His result went from this, to this

Let me show you how it’s done

STEP 1
Identify the right content page

For this to work, you need to identify a page from your website that ranks quite high in Google search engine results. It will not work with your home page.

If you don’t know how, go to https://neilpatel.com/ubersuggest/

Type your domain name in the search box then press enter

On the left-hand side menu click on the “top pages” option.

The top page is likely to be your home page so ignore it.

The pages below that, with the most estimated traffic, are likely to be the best candidate. Click on the “view all” drop down next to the page which will show what keywords this page is ranking for.

If the page ranks for keywords that are position 10 and above, then you are good to go.

STEP 2

Add relevant FAQs to the content of the page

Once you’ve identified which content page is most appropriate, just add a list of FAQs to it.
This is the perfect opportunity to enhance your page with more relevant keywords and to answer some of the most common questions users may ask.

If you can’t think of any specific question to add go to https://answerthepublic.com/, type your keyword in the search box and click on the “got a question” button.

This will give you a list of the most popular questions people ask about this topic. To make it easier, click on the data option above the graphs.

The other alternative is to use google. Search for your keyword and check the results. Scroll down and find out if there is a “people also ask for” snippet results. These will be the most popular questions people ask in relation with this keyword. You can expand the box by clicking on the bottom question for more results. Use these results as inspiration. Don’t copy and paste

Once you’ve got your list just add it to your content page like this or this it doesn’t really matter

Step 3
Add structure data to your page

Don’t panic, this is easy.

Structured data is code in a specific format, written in such a way that makes it easy for search engines to understand content.

Search engines read the code and use it to display search results in a specific and much richer way, like our FAQ.  The integration of this piece of code on your website is very easy.

Head over to https://technicalseo.com/tools/schema-markup-generator/

From the drop down select the FAQ option. You should see a form with two fields.

One is called Question and the other one is called answer.

Just copy and paste your questions and answers from your content page using these fields.

To add a questions simply click on the add question button.

You should see the code being automatically created on the right hand side of your window.

Once you’re done, click on the G icon located right above the code.

Select the option Rich result test.

This will open a google testing page with the code you’ve just created automatically copied in a small window.

From there you can verify if the code you’ve created is valid

Click on “test code” and your code will be analysed.

You should now see a detected item called FAQs with a green tick next to it confirming your code is good.

Go back to the schema Mark-up Generator tool and this time click on the blue copy icon. This should copy the code to your clipboard.

Time to move on to step 4


Step 4

Integrate the code to your page.

All you need to do now is to copy and paste this structured data in the html code of your page, more specifically in what is called the head  of the page  <head></head> 

I can’t cover all scenarios here because it would take too long, but if you are using WordPress here is how to do it.

Download and install a plugin called Header and Footer script

Locate the page where you’ve added your FAQs and click on edit.

Scroll down until you see a box called “insert Script to <head> Paste your script in and save your page.

Every Content Management System will be different so if you are unsure how to add code to the head of a page just find out with your provider.

And now for the last step:

Step 5
Tell Google the page has been updated.

This is optional but it will speed up the process.  For this step you need to have a google search console profile installed.

If you haven’t, do it today, it’s essential to have if you’re serious about your online business and it’s free.

For those of you who do, login to your google search console profile.

Copy the web address on which you have added your FAQs content and the code and paste it in the “inspect any URL box” field then hit he return key

You should see a box with the option “request Indexing”

Click on the link. This will submit a request to Google for the page to be crawled

Conclusion

That’s it, repeat this process for all your content pages and you will double the size of your presence in Google search results almost overnight.

I did this on multiple pages for my client and all the listings were updated within 3 days.

This is a simple tip with huge benefits, one of which being, your website content showing in the answer snippets of google (show example) which is used for voice search results preparing your business for the next generation of search, voice.

Don’t miss out and start today

If you liked it a little thumbs up would be greatly appreciated and until nest time

Happy marketing.

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