Boost your Google rankings with these 7 easy to implement Local SEO content tips. You don’t need any coding or prior SEO experience to execute any of these tips
In today’s video I am going to run through 7 tips you can use to optimise the content of your website so you can boost your Rankings in Google Local search results and attract more visitors.
I’m luc durand, the founder of ranking academy.co.uk where I help local business owners like you with their online visibility, step by step and click by click. If you like my channel subscribe today and click the bell notification so you always know when I publish a new video.
Google uses over 200 signals to decide how to rank websites in its search results. Some of these signals come directly from your website content. In the SEO industry, they are known as On-page signals because they are directly located on the content of your pages. The good news is, they are easy to implement and although you might not climb up to the number 1 spot on Google when you optimize them, it will definitely help you on your journey there.
Let’s start with the first one:
Optimizing your URL, or if you prefer the address of your
page, to target a specific city where your business is not located:
Let’s say you’re a plumber and you want to rank for the
keyword “Plumber Brixton” which is an area in London.
You should add the keyword “Plumber Brixton” in your URL to help google understand this page is about, you guessed it, plumber in Brixton here is an example https://thejandpgroup.co.uk/plumber-brixton/
But be careful not to be too spammy. If your domain name already includes part of the keywords, do not repeat it again in the URL.
For those of you who don’t know, the Meta title of your page
is the HTML code that shows the name of the page in your browser like here and
is also what is used by search engines to display results in search like here.
The meta title of a page is in the source code of the page and can easily be
updated manually depending on what Content management system you use.
This is an important component of your content for multiple
It plays a small part in rankings
People are more likely to click on an appealing
title than a bad one which will drive more traffic to your site
It is therefore very important to optimize it
Include your target keyword in your meta title but once
again don’t spam it.
When you write a meta title for your page think “Newspaper headline”, would you
click on it yourself?
Add a relevant alt attribute (if you don’t know what an alt
attribute is, it is the alternative text that is displayed on a page when the
image cannot be rendered. You can easily add this in your CMS when you load
In this example you could add:
Sunday morning bikram yoga session at the Cardiff studio
Once you’ve established a file name and an alt tag, all you
need to do is to load your image on a web page.
I’m just going to use a test page using my web site which is
built on WordPress.
Let’s now verify that the HTML displays the file name and
the alt tag. And there it does.
Improve your internal linking
Let’s start with explaining what an internal link is.
An internal link is a text link that point from page A to
Page B on your own site. Like this one.
Adding internal links to your pages helps with ranking pages
higher in Google.
In this example, this link will help this business to rank
higher for the term “emergency electrician”
But don’t get over excited and start adding tons of links
across all your pages targeting the same terms hoping it will propel you to the
n#1 position in Google.
Your links need to look natural. Avoid creating multiple links on one page
pointing to the same page using the same word. Also make sure it is in context.
The best way of doing this is to check for opportunities on
your existing content.
To do this there is a very simple hack.
Let’s take the example of this dentist https://www.bakerstreetdental.com
located in london who wants to improve ranking for his teeth whitening page for
the keyword “teeth whitening”
All I need to do is go to google and type the following in
the search box:
This command tells Google to show all the pages from this
website where the word “teeth Whitening” is present
All I need to do now is browse some of these pages until I find
the keyword and turn it into a link that will point to this teeth whitening
As I mentioned earlier, don’t build hundreds of internal
links using the same copy. Try to vary the copy to something else so it looks
more natural. In this instance I could use the alternative “professional teeth
whitening”, or “best teeth whitening method”
Add schema Mark-up to the business address of your content
page that is linked with your google my business profile. I know it sounds
complicated but it isn’t. Let me illustrate with an example.
If I click on the website link, it takes me to their home
page like most sites. If I look at their business address which is located at
the bottom of the page, and I look at the code by right clicking and choosing
inspect, it looks like they’re using plain HTML code which is what most website
owners would use.
But changing the code to schema mark-up will help you rank a
little higher in Google.
How do I know?
Because according to the Local Search Ranking factor survey https://moz.com/local-search-ranking-factors,
simply adding your Business address in the page where your Google my business
profile links to is a ranking signal.
You’re still probably wondering, what is schema mark-up?
Schema mark-up is a type of code that was created by Google,
Yahoo and Bing a while back
Adding schema Mark-up to your content helps search engines
understand precisely what type of information is available on a webpage.
It’s almost like you are talking the same language.
The reward, not only you get better rankings, but you will
also influence the way your website appears in search results by displaying
what is known as rich snippets like review stars, price range and more which
will increase the number of people clicking to your site.
And google has created a specific schema category for local
Let me show you how to add schema mark-up to your code using
our barber’s example
Login to your Google account and head over to the address displayed
on your screen.
From the main screen tick the local business option and add
the URL you use in your Google my business profile in the URL field. Let’s use
our barber’s home page.
Click the start tagging option.
This will bring up the page. All you need to do now is
highlight the items you want to tag.
I’m interested in the address which is located at the bottom
of the page
Next step is to highlight each item separately like this and
choose the tag you want to add.
As you work your way through this, you should see the data
being added in the right hand side panel.
If you make a mistake, or the item you selected is invalid,
you can easily clear it and correct it.
Once you’re done simply click on the create HTML option.
From there you’ll have two options.
Either add the code to your page using the JSON mark-up
format in the head section of your page,
or switch to the micro data option and add the highlighted yellow bits
to your code. If it’s easier you can copy and paste the whole code in your page.
To verify your code is correct select and copy the code
click on finish. A pop up will show up. Click on the structured data testing
tool option .
Click the code snippet option.
Paste your code and click on run test. This will go through
the code and highlight any mistake you may have.
Once you’re happy with the code, roll it out on your
website. If you are running your site on WordPress you can download a plugin
that makes this exercise a lot easier.