Google reviews are extremely important to the success of your online strategy. But there is more to them than quality and quantity. Keywords also play a big part.
Online reviews should be a very important part of your online strategy. They can make or break your business reputation. And although you should focus on getting reviews from multiple platforms such as Facebook and Yelp, you should pay specific attention to Google reviews.
Because Google reviews have a significant impact on your
local rankings. The more quality reviews you get, the higher you will rank in
Google search results.
But beyond volume and quality there is one more thing you
should focus on when collecting reviews which will set you apart from your
Having keywords related to your services or products
included in your Google reviews will help you even further (show example of
reviews zooming in a keyword)
I can almost guess your next question.
How do I do that?
This is what I am going to show you in today’s video. Stay till
the end where I show you a quick tip to make this process even smoother
I’m luc durand, the founder of ranking academy.co.uk where I help local
business owners like you with their online visibility, step by step and click
by click. If you like my channel subscribe today and click the bell
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If you’ve watched some of my videos already you may remember
me referring to the Local ranking factors study results.
This is the result of a survey conducted every year amongst the
top local marketing experts who look at which factors drive high rankings for
local businesses in Google search.
Unsurprisingly, Reviews play a major role in Google rankings.
The quantity and quality of reviews are the third most
influential signal for ranking in the map pack and the 7th most
influential signal to rank higher in the more conventional organic results.
This is huge. But what about keywords?
Well, still according to the survey, having product or
service Keywords related to your business in your reviews is the 14th
most significant factor to rank in the map pack, up from 28th last
year, and is the number 5 most important competitive difference maker.
If this doesn’t make too much sense to you remember this.
the presence of product or service keywords related to your business in your
review plays a significant part in your rankings and its importance is growing
year on year.
Now for the big question. How can you add these Keywords to your
An obvious answer would be to simply respond to any review
you receive and include keywords in your response yourself, but of course that
would be too easy. Google doesn’t take these into consideration.
What you need to do is encourage your customers to add keywords
in their reviews themselves.
The best way of doing this is by sending them an email and making suggestions about what they should write in their review.
A little while ago I published a video called “Get Google reviews for your business the fast and easy way” where I explained how to ask for reviews and provided a Customer review email template.
As customers sometimes struggle with writing reviews, I have now added to the template some suggested content which will make it simpler for them to know what they can write about and hopefully will trigger the inclusion of keywords you want them to use in their reviews.
For example, by making the following suggestion:
What service/product did we provide to you and what did you like best about it?
Hopefully will trigger the use of keyword services they have experienced at your business
Another example would be
Which one of our branches did you visit?
That could result in a location city being mentioned in the review.
I have updated the template so it now includes suggestions that should encourage your customers to include your service or product keywords when they review your business.
Feel free to use it for your own business. To download it just click this link:
Scroll down to the map and search for your business. Once you’ve found your business a link will be automatically generated.
Just click on the icon that says copy short url. Open a new browser window and paste the link in the address bar to verify it works. You should now see a Google Pop up review specifically dedicated to your business which will makes it super simple for your customers to leave reviews.
Add the link to the template and you’re good to go.
Before I go, I’d like to ask you all a favour. I want to know if keywords in YouTube video comments influence rankings too. So, if you were planning to post a comment on this video can you please try to use the word “google reviews” in the copy as it will help me understand if it works or not.
Try to be as natural as possible. Something like very useful video on “Google reviews” Love this google review video or if you feel like it, this is an awful video on google reviews, will work too.
I hope you enjoyed the video and until next time Happy marketing