Find out about the latest Google my business features nobody talks about which could be a game changer for your business if you start using them from today.
In the next few
minutes, I am going to show you 3 powerful new features Google has recently
released which have most likely past you by but could make a massive difference
to your online visibility. If you want to know what they are before your
competitors find out just stay tuned.
Add a “request a quote” button to your listing
If you are service provider such as a handyman, a landscape
gardener, or a consultant of anykind, you’re going to love this feature.
You can now add a button directly into your Google Listing so
people who come across your profile can request a quote for a service you
provide which will be sent directly to your phone in just one click.
For this new feature to be activated you need to do two
First, if you haven’t done it already, install the Google my
business app on your phone
You can find the links to the app for both IOS and android
in the description below.
Once installed, log into the app using the same email
address you use for your Google My business listing.
After you’ve accepted the Terms and conditions you will be
redirected to a panel where all the information regarding your google listing
will be displayed such as the activity on your profile, your business reviews,
reporting and so on. I won’t cover them all today as it is not the topic of
The second thing you need to do is to enable the messaging
option on the app.
To do this tap on the “customer tab” at the bottom of your
By default you should see your customer reviews listed in here.
At the top of the screen tap the “messages” option
On this screen you should see a note for the messaging
Allowing this feature will enable customers viewing your
listing to message you directly, respond to questions, share information and
quickly connect, for free.
Tap the turn on button. This will automatically turn on the
Now go to google and search for your business. On your
profile, you should see a new blue button right under the reviews labelled
“request a quote”.
Visitors can submit their request directly to you, using
this button. As soon as they do you will receive an instant notification on
your google my business app to which you can respond straight away.
If that doesn’t impress your potential clients, I don’t know
Let’s now have a look at our next feature
Questions and answers auto suggests
A few months ago, Google added the option for users to ask
questions to a business directly from their Google my business listing
Most businesses I have worked with are totally unaware this
option exists as part of their listing and consequently ignore it.
This is a true missed opportunity since most of the time the
questions being asked are very specific and could lead directly to a new sale
or getting a new customer.
Look at this second hand car dealer for example who has 3
unanswered questions, all of which could have led to a potential sale.
But this is not new since FAQs were launched in Google My
business a few months ago.
What’s new however is that Google now auto suggests answers
automatically to your visitors using a combination of your previously answered
questions (if you have taken the time to answer them) your Customer reviews as
well as your Google posts.
Let’s have a look at of my client’s google profile who is an
electrician. If I pretend to be a customer? I can see suggested answers from a
previous answers, from various customer review as well as from Google posts he
has published on his listings over time.
What does it mean for you as a business owner?
Make sure you create regular Google posts with rich content
relevant to your business.
(show example with excel electrician)
Collect Google reviews from your customers which will
include answers to potential questions future customer may ask (if you want to
know how to do this watch my video (include keywords in reviews)
And finally, add the most common questions your customers
ask to your Google listing and provide the answer yourself as google allows it.
Moving on to our last new feature
increase your number of followers with an offer.
Did you know customers can follow your business on Google
maps? This feature is even less known than the FAQ feature I’ve just covered
but nonetheless not to be ignored.
Just like on a Facebook page, people can follow your
business by simply taping a follow button when they find your business on
Google maps through their phone.
But why would you want customers to follow you google
Because your followers, will find out about your latest
Google my business posts and promotions in the “for you” section on their
Google map app.
This means, the more followers you have, the more likely you
can generate business.
Once again, this feature is not new since having the option
of following a business on google maps was launched back in October 2018.
What’s new however is the ability to create a “welcome
offer” to incentivise new visitors or existing customers to follow your listing?
And here is how it’s done
Open the google my business app on your phone or tablet.
On the bottom menu tap the option “customers”
On the top menu tap the option followers. You should see
your number of existing followers in there
Tap the option “create a post”. In the middle of your screen scroll through
and select the option “welcome offer”
Create your welcome offer, including an image, a title, a
description T&Cs and every other field.
Once you’re done tap on publish and wait for the
confirmation message to show.
The next thing you need to do is to encourage new visitors
or your existing customers to follow your Google listing by letting them know that
if they follow you, they will get a special offer.
You can do this via an email with your existing customer, add
a banner on your website or even publish a google post to let anyone coming
across your profile.
Once a new customer decides to follow you, they will receive
a notification and this is what they’ll see.
Pretty cool right?
If you want to test this yourself, why don’t you follow my
That’s it for today, Google is clearly spending more and
more time and energy into developing its Google my business tool and
consequently I am almost certain they will end up monetizing in the near future
Make sure you make the most of these new features while you can and include
them as part of your strategy so you can keep an edge on your competitors
I hope you’ve found this useful and until next time, happy