Create an awesome Facebook business page today with this step by step tutorial. Within minutes you will be up and running and ready to engage with new customers
Hate it or love it Facebook is still the most popular social media network in the world. And with over two billion active users It’s one of the best places to promote your business. One of the simplest and effective ways of doing that is with a free Facebook business page.
If you’ve been thinking about building a Facebook page for your business but were not sure where to start, stay tuned as I am going to show you how, step by step, so by the end of this tutorial you have a fully-fledged business page ready to generate some fresh leads.
Setting up your page
Head over to facebook.com. Before we start, you need to understand you can’t
create a business page on Facebook unless you have a personal Facebook account
attached to it.
This is because Facebook requires every business page to
have at least one administrator to manage the page and this is only feasible by
tying a Facebook business page with a personal account.
And before you ask, anyone seeing your business page
will not be able to trace it back to your personal profile as they are two
separate entities so you can relax.
If you haven’t got a Facebook account yet, create one,
it only takes a couple of minutes if you already have an account just login to
Once you’ve logged in, in the top blue ribbon, click on
the “create” link and select the page option.
This will bring you to a screen where you will be given
the choice of creating your page between two categories.
The first category is called Business
or Brand – You should select this category if you
are a business of any size or type that sells services or products.
are a public figure, a musician, a sports team a church group or any kind of
organisation you should select the second option, Community or public figure.
this tutorial is mainly targeted at local business owners let’s choose business
next step is choosing a name for your page. What you want to do here is to use
your business name. Today I am going to create a page for a fictitious
hairdresser that I’m going to call “Planet Hairdressing”. The next thing you
need to do is to pick the right business category that best represent your
business. Just start typing what you think the category should be and select
the appropriate one based on the suggestions. So let’s choose hair salon.
Add the address where your business is located. The phone
number is optional so it’s up to you but my recommendation would be to add it.
Then click next
You will then be asked to add a profile picture and a cover
photo. Skip these steps for now.
Your page is now set up and live on Facebook for everyone to
see. At this stage it looks very bare and doesn’t really reflect your business
at all that’s why I would recommend to unpublished it until we have finished
Just go to settings, in the general tab choose page
visibility, click on edit, select page unpublished and click save.
move on to step 2
The first thing we’re going to do is add a profile picture.
Your profile picture will appear on every post or comments that you make across
Facebook using your business page so that’s why it’s a good idea to add your
logo in there.
The ideal size is currently at 360px x 360 px. If you do not
have any logo available but yet want to make your page look as professional as
possible here is a little tip you can use.
Head over to a website called canva.com and login using your Facebook
Once logged in, on the left hand side menu, click on “create
a design” and choose the custom dimension option. In the fields, set the
dimensions to be 360 and 360 so it fits the profile picture of your Facebook page
perfectly and choose px which stands for pixels, then click on create a design.
This will take you to design area where you can start making
your logo by simply dragging and dropping elements directly on the canva.
I personally love canva as a tool and use it regularly
because you can design pretty much anything very easily using their free
premade templates and images.
Using the search box, look for something in relation to your
line of business, in this instance I need a logo for my hairdressing salon so I
am going to type “hair”
As you can see there are quite a few options to choose from.
I want something simple so I am going to go for this one here just by clicking
on it. Once on my work area, I can modify the elements by just clicking on
Here I just want to modify the background from black to
orange. To do this, i just need to click on the background and modify the
colour using the palette accessible at the top. Each element can be modified in
the same way including the copy so you can really craft something unique to
Once you’re done creating your profile picture click on the
publish button on the top right hand side and download it on your computer. All
you need to do now is load your profile picture on your Facebook page.
Just go back to your Facebook page and hover on the profile
picture. You should see an “update” option appearing. Click on it and select
the upload photo option. Fetch your newly created logo from where you saved it
on your computer, add a description to it and click save.
Time to add a cover to our page. Let’s follow the same
process and go back to canva.com
This time we don’t even need to specify the dimension because
Canva has already set this up as a default design in its library. Just click on
create a design and search for Facebook cover. Once again choose something in
relation to your business and modify it according to your needs. Try keeping
the same colours and font so it look consistent with your profile picture.
Once you’re done go back to your Facebook page, click on the
add cover button and save it.
For those of you who don’t want to use Canva and and need to
know the exact dimensions of the cover photo there are 820 px by 312 px.
Our page is now looking a lot better and nicely fits with our
Last tip before we move on to our next step. If you click on
your Facebook cover you can add a description of the image, tag some people who
are in it, add a link to your site and write a comments. This can be
particularly useful when people decide to share as it will give you an
opportunity to direct people to your website or simply give them more
call to action button to your page
On every Facebook page there is an option to add a call to
action button located right below your cover photo. This is a great opportunity
to encourage your visitors to take action such as visiting your website, make a
booking, learn more about your business
and overall help generate more leads, and in return, increase sales.
To select the type of call to action you want to add just
click on “add a button”
You should see a list of categories you can choose from. Within
each category you have several options to choose from. Browse through the
various categories and select the most appropriate one for your business. In my
example I want people to call the salon directly to book a hair appointment so
I am going to choose the contact us category and the call now option then add
my phone number and save. Anyone taping on this button from their phone will
trigger a call to my business so I can schedule an appointment with them.
your business details
Very often when you are searching for a local business in google,
one of the first results that comes up organically is a Facebook business page.
This is because Facebook is so dominant that it will trump many
other results in Google’s organic search results, even your own website.
That’s why it’s important you fill in possible information on
your page as it is likely to be the first impression you will give to your
The good news is, it’s very simple to do.
Go to your page and on the left hand side menu select the”
about” option. If you can’t see the option just click on see more that will
expand the menu then select about.
Right below your call to action button click on the link
“edit page info” and fill in all your business details including a short
description of your page, your website, your business email address, your
opening hours and everything else that is blank.
Still in the about section add your business story to give
relevance and context to visitors who want to find out about you. Add an image
some great copy with relevant keywords and another link to your website.
Interact with your
audience with automated messages
One great thing about running a business page is that you
can interact with your audience even when you are not online which is very
useful when you’ are busy local business owner.
First, you can display a greeting message that people will
see the first time they open a conversation with you on messenger.
To set this up just click on your page setting option on the
top right hand side.
Choose the messaging option and click on the “Jump to a section” link next to the
Turn on the “Show a Messenger greeting” option and customise
your message by clicking on the change button, an example of the message your
visitors will see automatically appears here.
Change it to whatever you want.
You can customise it further and personalise your message by
using the dynamic options in the copy which is a very nice touch. Let’s choose
“first name” option. So anyone opening a conversation with you will receive the
following greeting which includes their first name.
If somebody responds to the greeting and you’re not
available to start a conversation or answer their questions, you can set up the
response assistant functionality that will sent instant replies to any message.
To set this up just click on the” go to automated responses”
link. Switch on the instant reply button and click on edit to write your own
message. You can also automate some of the answer which is great. Let’s click
back on our page to move on to our next step.
Configure your page
By default Facebook will set up your page with a standard
navigation on the left hand side.
You can customise this upon your needs and your business
Just go to your page settings and select the “template and
tab option” If you scroll down, you’ll see a list of the default options
available in your current menu. If I put my page side by side with the menu
settings you can see what I am talking about. To change the ordering simply
drag and drop the menu tab you want to move.
Let’s say I want the offer tab to sit right at the top to
entice more customers, all I need to do is grab the component and drop it right
at the top.
Just refresh your page and you’ll see the changes.
We’re almost there.
Time to publish your
Your page is now all ready to go. It’s now time to start
making the most of it and publish a few posts.
But before you do that remember, at the beginning of this
tutorial we made this page private so it’s time to make it available to the
Go to your page settings once more and in the general tab select
page visibility and click on edit. Tick the page published option and save
Go back to your page and publish your first posts.
Once you’ve published a few post and your page looks like
it’s active it’s time move to our final step
Invite your friends and create a vanity URL
Facebook will suggest you invite friends to like your page
(zoom in). This is a good idea for three reasons.
It will give your page an initial boosts and
help gather some momentum since you currently have zero followers.
Your friends might share the page with their
friends which will amplify your reach
When you reach 25 likes you will be able to
create what is known as a vanity URL
If you don’t know what a vanity URL is, let me explain.
Currently your Facebook page is accessible via a unique
address, just like a website.
To do this, just click on the link called create a page
@username under your profile picture. This will trigger a popup in which you
can set up a memorable username and give you an easy to remember address of
In the username field
add your business name without any space and then click on create username.
If you see a red message saying you are not eligible, it is
because you haven’t reach 25 likes yet so keep trying until you get there, to
be honest it’s super easy.
After that your Facebook page will be 100% complete
That’s it for today. You should now be all set and able to
post on your brand new business page. But remember, Facebook is a social
network and not a platform to flog your products and services. Engage with your
local community, be helpful, and respond to comment and questions and don’t
leave your page unattended for too long.
I hope you found this tutorial helpful, remember to post any
questions in the comments below and press the thumbs up button.