Use these 8 easy SEO hacks to boost your visibility in search engines and drive tons more local visitors to your website which you can turn into customers
Today I’m going to show you the best way to drive more traffic to your website from Google and search engines in general using 8 Local SEO hacks….and I mean a lot more
Hack n#1 Simulate Local Search results for different Locations You may or may not know that Google uses location tracking technology to determine the location of a searcher.
With this technology Google can guess users’ exact location based on the IP address or GPS coordinate of the device they are using.
This means that if I search for the keyword “electrician near me” on my office computer I will get a very different set of results than If I conduct the same search from my computer at home located several miles away from my office.
This, not only affects the Google map pack results but also the rest of the results, especially when there is a clear indication the search is based on local terms such as a city, postcode or near me.
So, unless you use a tracking tool, it makes it difficult to check if your business ranks in different locations when you are doing you research from the same computer.
But if you don’t want to spend the money on a tracking tool there is a free hack you can use to quickly check if your business ranks for your target keywords in specific locations even if you are using the same computer.
Go to Google and open an incognito window. Doing your research in an incognito window will prevent Google from giving you results based on your previous history so the outcome will be totally clean.
In the address bar search for a keyword you are targeting for your business. I am going to use the example of one of my clients’ website who is an electrician and wants to rank for the term “emergency electrician” in multiple local areas near where his business is based.
Press return. In the address bar, remove everything after the keyword parameter and add the following command &near=city. Replace the parameter city with the location area you want to see the results for.
In this example I am going to use Bexleyheath which is where the business is located. And, sure enough, they are at the n#1 spot in the map pack and n#2 in the traditional results. Let’s switch to a neighbouring location called Dartford. This time they are n#2 in the map pack and n#1 in the more conventional results.
This hack is very handy as it enables you to quickly identify locations where your business is not ranking. Just create or improve existing content for these areas to get more visibility and more traffic. Moving on to
Hack n#2 Find keywords your competitors are ranking for.
It all starts with someone typing a keyword in a search engine. If your business’s website ranks high enough for it, it is likely you will get a new visitor and hopefully a new customer.
Understanding what keywords people are searching for is the foundation of search and that’s why it is extremely important to do some keyword research before you start creating content for your site.
But keyword research can be a bit tedious and time consuming especially if you start from scratch.
And if you’re new to this SEO game you won’t really know where to start.
Here is a hack that not only will speed up your keyword research process but will also give you the ammunition you need to generate lots of traffic.
Just copy their website address and paste it in the ubersuggest search box. Select the appropriate country and click the search button.
Ubersuggest will display a statistical overview of the performance of this particular website which includes: the number of organic keywords it ranks for, the estimated monthly traffic they receive, the strength of the site (Hover on each point) as well as the number of links pointing to the site.
You can scroll down for more data but what we want here are the keywords these guys rank for. Just click on the tab “organic keywords” which will take you to all the keywords that drive traffic to this site. The results are organised by volume, which is the number of times keywords are searched for, every month. Position, which is where this business ranks in Google for this keyword, the estimated number of visitors they get for that keyword, the web page on their site that ranks for that keyword and finally the SEO difficulty which is how competitive this keyword is.
Pretty cool right? Click on the export button at the bottom of the page to download the full list of keywords in CSV format which you can import either in an excel spreadsheet or a google sheet where you can filter through the data easily (show excel with filtering options) , so it’s faster to identify the best opportunities.
What you are looking for are keywords with low difficulty and high volume for which you are not ranking for. Repeat this process with all your competitors’ site and start creating content on your own website to target all the keywords you have identified as being opportunities. This should yield a lot of traffic.
Time to move on to hack n#3 Find links that are pointing to your competitor’s website but not yours
If you’ve been watching my channel for a while you’ve probably noticed I talk frequently about the importance of getting external links pointing to your website. Links are the strongest signal Google uses to rank websites. The more quality links you have pointing to your site, the higher you will rank,
This means that If your competitors have got better links pointing to their site than you, it is highly likely they will outrank you.
To beat them you just need to get better links pointing to your site. And where should you start? By looking at your competitors’ links like we did with their keywords.
Go back to Ubbersuggest and enter one of your competitor’s web address, (let’s stick with our dental example) in the search bar then click search.
On the left-hand side, menu select the option “backlinks” (As you can see this is a new feature) This will show all the links that are pointing to this site.
In this example, this website has 2,619 links coming from 277 domain or if you prefer websites. This means that some websites have included more than one link on their pages to this dentist site.
To reduce your workload, you just want to identify only the websites that are pointing to our competitors, we don’t need to see all the links.
To do this make sure the “one link per domain” option is selected. The other thing we want to do is to select the “Follow” option. The difference between a “followed” and a “no Follow” link is that Google doesn’t give any value to a “no follow” link, therefore, they don’t interest us.
What we now have is a list of valuable links from unique websites pointing to our competitors’ site.
All you now need to do is to go through each link by clicking on the “open window icon” and check if you can replicate what your competitor has done.
Repeat this process with all of your competitor’s site and export all the links in an excel or google sheets to make things easier to manage.
Let’s continue with to hack N#4
Identify citations inconsistency
If you don’t already know what a citation is let me give you a brief recap.
It is a mention of your business on the web which generally includes the name, the address and the phone number of your business, also known as NAP.
Citations are generally found in business directories such as Yell, Yelp, and many other specialised directories. You can find a comprehensive list of the main directories where your business should be listed on my site at https://rankingacademy.co.uk/tools/business-citations/ If you haven’t done it yet, you should submit Your business details to each and every one of these directories as they do influence rankings and help search engines trust your business is legitimate.
The only caveat is, your business citations need to be 100% identical across all directories. If they’re not, it will negatively impact your rankings and obviously your traffic. And when you submit your business to multiple directories it can be easy to make a mistake.
You can verify the consistency of your citations manually if you want to, but it would take a lot of time and efforts and you’re not even guaranteed you will capture all of the errors either. Instead, you can automate this process by using a tool called bright local. Bright local is not free but you can use it for free for 2 weeks without having to even enter a credit card which is more than enough for what we need to do.
Create an account. Once you’ve created and verified your account just click on the add location button on the top right-hand side. You can add your business details using either Your google my business details or fetch your location manually.
Go through the location process set up filling in all the details and let the tool pull out the data for your business. This should take a bit of time so be patient.
Once finished go to the main dashboard and select the citations options. In there you should see where your business is mentioned across the web and if there are any errors. They will be highlighted in red.
All you need to do now is correct the errors. In addition, brightlocal will also list directories where your business is not listed which are the perfect opportunity for you to add more citations.
Let’s move on to hack n#5 Increase your number of Google reviews with a custom build link
Did you know that reviews are the 3rd most impactful indicator that Google looks at to rank businesses in the map pack? Well, you do now.
This means, the more reviews your business gets, the higher your business will rank in Google. If those reviews are good of course.
Collecting reviews however, is not always easy and can be a cumbersome process. Many clients you deal with can’t be bothered to search for your business online then search for the link where they can give you a review etc…
The trick here is to make it simple for them. Once you’ve finished dealing with a client, just send them a quick email and ask them politely if they wouldn’t mind leaving a review for your business.
If you don’t know what to write, download my review email template at the address showing on your screen or in the description.
But here is the real hack. Add a link in the email which when clicked on will open the Google review box for your business directly on your client’s computer. All they need to do is write the review in the box.
But how do you create the link? It couldn’t be any simpler. Bright local has just launched a nifty little tool, completely free, that allows you to do this in seconds.
This will make the process so easy you should see the number of reviews increase significantly along with your rankings and obviously the traffic to your site.
Time to look at hack n#6 Check your local positions in Google Map This is somehow a little similar to hack n#1 but this time we only focus on the ranking positions in google maps.
Go to pleper.com and choose the tools option from the main menu. From the drop-down select Local rank tracker. Scroll down and start searching for your business. Add a keyword you want to check rankings for.
Choose the distance between the pins that will get displayed on the map and grid size.
You should start seeing where your business ranks on google maps for the keyword you’ve selected.
Why is this useful? Because you can easily identify areas where you’re just outside the map pack like position n#4 or n#5 positions. With a little bit of optimising work, you should be able to climb a couple of positions so you end up in the top 3 results and drive a lot more traffic to your site.
Hack n#7 Add quality content to your site
The quality and relevance of the content on your website is very important. The better your content is, the more likely you will be rewarded by Google and the more traffic you will get. But how do you find out what type of content you should be adding to your site and how should you write it?
Let’s go back once again to Ubersuggets. Once again let’s enter one of our competitor’s web address in the search box, our dentist, and click on search.
On the left-hand side menu click on the top pages option.
This will show you the most popular pages for this site based on the amount of traffic they receive. Like most sites, the home page is the most popular one so let’s ignore it for now. Let’s have a look at their content pages instead. At number two I can see that their teeth whitening page is very popular and receives about 663 visitors a month which is quite a lot.
And if you click on the “view all” option next to the page it will show you the keywords that are driving traffic to the page along with the rankings.
Straight away I can see that “Teeth whitening in London” and “teeth whitening London” would be very relevant because they are very localised. And although “teeth whitening” has a lot more potential in terms of volume, it is way to broad and likely to be very competitive.
Since they rank in position 3 and 4 for these terms, I wonder what their page looks like, so Let’s click on it.
As you can see, the page is clearly optimised for “Teeth whitening London” and is very decent. But the content is very thin. So here is the hack. If you want to get the chance to rank above your competitors for the same keywords, just build better pages. Yes, it’s as simple as that.
This dentist could have added a whole section around Frequently asked questions, a video showing the process of teeth whitening, a price list, a how-to section that would explain how to look after your teeth once they’ve been whitened and much more. That would make this page a lot more comprehensive and Google will see that and will reward you accordingly.
Repeat this process with all your competitors and create better content every time. It will pay off massively.
Hack n#8 Add popular Q&A to your Google my business Profile
This is a widely overlooked feature in Google my business and chances are, your competitors aren’t doing it.
Within Google my business you can add popular questions and answers. the problem is, anyone and everyone can ask questions and answer themselves on your own google listing too which sometimes lead to some bad results. Would you want to see this on your profile?
The solution, add your own questions and answers yourself. It will A) prevent anyone from asking for something that’s already been asked B) you will be able to give an accurate answer C) It will be displayed right in your Google my business panel making your listing stand out and generate more traffic. D) it might get displayed in Google search results
So what kind of question should you put in there? As a business owner, you know better than anybody else what question people always ask. Time to put pen to paper and start collecting them then add them to your Google my business profile. Just bring up your business listing, click on the ask a question option and simply add both the question and the answer.
If you’re now sure what questions to add just head over to answer the public .com. Type a keyword related to your business in there and click on get questions. This will bring a list of the most common questions related to that keyword. Click on the data option to make this easier to read.
Find out what the most relevant questions are and write an answer for them then add them to your Google my business FAQS.
Final tip. Each FAQ has a like option. The more like an answer has, the higher up it goes on the list. So if you want a specific Q& A to sit right at the top make sure it gets some likes.
All good things come to an end, including this video. Don’t just watch it, start playing with the various tools I have talked about and make changes to your site today. The sooner you do it the sooner you’ll benefit from it.
I love creating tutorials for you guys and I’m always open to new ideas so if you want to suggest any topic you want me to cover in my next video just post them in the comments below.
Once again don’t forget to subscribe and like the video.