Stand out from the crowded digital space with some irresistibly clickable headlines. It will only take a few seconds…its’ free and it’s also a lot of fun.
Write catchy headlines like a pro in seconds
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Do you want to know how to craft a catchy headline in a matter of seconds with no copywriting skills and completely free of charge? Stay tuned.
Hi there I’m Luc Durand and welcome to another video brought to you by rankingacademy.co.uk . At the end this video you will be able to come up with your very own catchy headlines which will help you create some awesome content and promote your site.
A catchy headline can make or break an article you’ve spent hours working on. 8 out of 10 people read a headline while only 2 out of 10 will read the full article. The three headlines at the beginning of this video were picked out randomly from the kings of headline writing, buzzfeed.com. These guys’ online success relies almost exclusively on crafting the catchiest headlines making them so compelling that you can’t stop yourself from clicking on them.
Using a team of professional writers, creating dozens of headline variations to see what works best, the site now receives over 2million visitors every month. Although I am pretty certain the content that sits being these is unlikely to be groundbreaking I often catch myself clicking on them like many other millions of people out there. Catchy headlines work and there is no reason why you shouldn’t use them for your own site no matter how small your business is.
I could spend the next 15 to 30 minutes talking to you about how to write the catchiest headlines for your articles but they are plenty of people out there who would do that way better than me. Instead today we are going to take a shortcut and look at a tool that will do the job for us instead and you will end up with the most compelling headlines for your next content piece in a matter of seconds. So without further ado head over to https://www.portent.com/tools/title-maker This tool is super easy to use. It’s free, you don’t need to create an account or even give your email address. All you need to do is enter your chosen keyword in the box and click on the arrow. As this is an automated title generator, to get the best results you will need to
Not use capital letters (arrow pointing to copy line)
Do not use plural in your keywords
Review the results and modify when necessary.
That’s it. I bet you are now on the edge of your seat. I won’t keep you waiting any longer. Since ranking academy is all about small businesses and local search rankings we want to generate catchy headlines for local content. Let’s imagine you run a plumbing business and you are targeting the keyword “plumbers in Brixton”. Enter the word plumbers in Brixton and click the arrow and bang:
It Did What? 10 Secrets About Plumbers in Brixton
That’s a hell of a catchy headline if you ask me. Surely that would spark some interest from a viewer’s point of view. Keep on clicking on the arrow to generate more catchy headlines. As mentioned earlier the results are not always grammatically correct so do amend whenever necessary.
All you now need to do is to write an article that would go well with your headline. Do not cut corners and make the article as interesting and rich as possible. Once you’ve written your content piece with your chosen headline just use it and abuse it.
Post it on your social media business accounts such as your Facebook business page, your twitter account or whatever other social media channel you use to promote your business. If you run a regular newsletter you might want to include it in there too.
Monitor the click through rate and the level of engagement that you get, I reckon you will be pleasantly surprised. And it will be very useful down the line on as you will know what work and what doesn’t.
Get in touch with your local newspapers or publications or anybody you think may be interested in your article. Hopefully you should be able to land some juicy local backlinks to your site which will help a great deal with your local rankings.
Start playing with this great tool and create some awesome local content with catchy headlines today. Thanks for watching, I’ll see you soon for another marketing video brought to you by rankingacademy.co.uk