Start napping and rank higher in Google local result

You must start napping if you want to rank high in Google local search results. Does that sounds intriguing?
Do you want to know more? Watch this video.

Video transcript

Start napping and rank higher in Google local results

Oye, stop sleeping and start Napping, otherwise you’ll never be found in google!!!

Euh what? , rubbing my eyes, Who is this? what are you talking about?

If you want your small business to be found on line you need to start napping. Not literally of course.

Napping refers to the practise of building citations, or mentions of your business across the web. A NAP is actually the combination of your business:

Display on screen

Name

Address

And Phone number

Hence the acronym NAP. If you haven’t heard this before and you are running a small business it means it is more than likely you are missing a tool in your online marketing tool box…Lucky I’m here.

Hi everyone and welcome to another free marketing session brought to you by ranking academy.co.uk.

My name is Luc Durand and today I am going to show you how to implement business citations or NAP so your business ranks higher in google local results.

By the end of this episode you will know:

  • What citations are
  • How important citations are
  • How to build citations

So let’s get cracking

1) what are citations?

A citation is a mention of your business name, address and phone number on another website (and ideally your web address too)

Citations can be partial and mention only part of your business. It could be just your business name or your business name and phone number or else. It is preferable to get a full citation which will include all of your business details i.e Business name + address + phone number.

Let’s see an example

Go to Yelp.co.uk.  For those of you who don’t know, YELP is an online directory that helps people find local businesses. If your business is not listed on Yelp you must register your details as soon as possible. You will get one of the most valued business citations, and it is free.

Anyway, let’s search for, let’s say “plumber in London” and click on the first non-paid results, “Pimlico Plumbers”

As you can see, the name of the business is displayed along with the address and the phone number. There’s even a web address too. This is what we call a Full citation.

Let’s now have a look at a partial citation.

Go to google .co.uk

In order to find out where your business is mentioned you can enter this little command in google

“Your business name” –site”www.yourwebsite.com”

This will list in google all the results where your business name is mentioned excluding your website. Pretty cool hey.
This is also very useful if you want to find out where your competitors are listed.

So let’s use our Pimlico plumbers and enter

“Pimlico Plumbers” -site”http://www.pimlicoplumbers.com”

A fair amount of results are available. I am assuming the likes of Facebook and linkedin will have a full citation. Scrolling down to page 2 of the google results I stumbled accross a site called http://companies-gb.com/ where Pimlico lplumers are listed.

Clicking on the link returns a page about Pimlico plumbers with various details such as the business name, telephone, website and postcode. The address however is missing,. This is, what we call, a partial citation.

But how important are citations?

2) The importance of citations

Citations are very important indeed and an integral part of google and Bing’s ranking formula for local businesses.

Should two small businesses have the exact same website, with the same links pointing to them whichever one had more citations would rank above the other one. That’s how important citations are.

The most important part about citations is that it helps search engines confirm that a  business is what it claims it is.

Having citations on official sites such as the British chamber of commerce will certainly help google confirm you are who you claim to be.

The question is where can you get citations from?

3) How to build citations

Before you start hunting on the world wide web where you can submit citations it is important to establish very precisely how your business details should be displayed.

I know it sounds silly but you can quickly lose track of this and many businesses get it wrong.

Remember, search engines are computers and in the computer world a “street” is very different from a “ST” and boulevard is very different from Bvd. everything counts.

So define your ideal format and stick with it.

Once you’ve done that you can start submitting your details, but where?

There are literally thousands of places where you can get citations. A good place to start with is the search engines themselves

Create a google my business profile, if you haven’t got one already, where you will be able to submit your business details. Do the same with Bing places for business. These are very important.

Submit your details to local directories such as yell, thomsonlocal, freeindex, touchlocal , yelp, yellow pages etc…

Target industry specific directories. Go to google and type the following “[your keyword] directory” which will list all directories related to your industry

Here is an example “[plumber] directory” look at the number of options available.

Target your local community. Search for local blogs. Go to google and type the following “[your city] blog” or “[your neighborhood] blog,”. For instance “[fulham] blog,” will return all the blogs that are focused on the fulham area. Here are some very interesting results you might want to submit your business to if your business is based in Fulham.

Remember to keep track of where you submit your details along with login details to access your profile, especially for directories, just in case you need to modify your details at some point later on.

For those of you who are feeling flush you might want to invest in an online tool which will help you a great deal with finding and managing your Local citations. The tool is  called whitespark and can be found at https://www.whitespark.ca/local-citation-finder. This is probably the best in the business and offers a free trial.

There are many more places to look for but if you start with these it will build some solid foundations for your citation strategy and help you become more visible online.

Just to conclude, Local citations are a crucial component to  the overall visibility of your business online. Many small businesses overlook this and end up sending mixed messages to search engines. The accuracy of the details you’ll provide is paramount so ensure they are consistent everywhere you submit them.

And that’s it for today, thanks you very much for watching. If you liked this video give it a thumbs up and if you want to see more of the same just subscribe to my YouTube channel.

I hope you’ve found this useful and to see you soon for another free digital marketing lesson brought to you by ranking academy.co.uk

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