How to optimise Google my business page

You’ll never have a second chance to create a first impression. Follow this step by step tutorial and learn how to optimise your Google my business page.   

 

Video transcript

This video is a follow up to my “How to add a business to google maps in two easy steps” video so if you haven’t watched it you might want to do it now. You can also stick around as I am sure you will find this very interesting.

If you have watched it, well done!

You are now ready to optimise your Google my business page and help customers find you.

 

Hi everyone and welcome to another free digital marketing lesson brought to you by RankingAcademy.co.uk
My name is luc durand and by the end of this episode you will know how to optimise your Google my business page.

Having a fully optimised google my business page is essential if you want to rank well in Google local search results.

It will also allow you to showcase your business by adding photos, publish your opening hours, contact details and attract customers’ reviews all in one place.

So let’s go through how to set up your page on google my business.

Head over to http://www.google.com/mybusiness and click on the “sign in” link at the top of the screen.

Log in using the google credentials you have created for your business: Today I will use mine rankingacademy.uk@gmail.com as I have verified my business with the Google card I received through the post.

This will bring us to a page that should display my business profile.

We should now be on our profile which we can start completing.

As you can see our profile is currently 55% completed. This is based on the fact i have partly informed google about my business when i added it to google maps.

We want our profile to be 100% complete to maximise our chances to appear at the top of google search results.

In order to do this we will need a few things at hand:

  • A few Images for our business
  • 1 image of our business logo
  • A business description

But firstly let’s review our current details and complete as many of these as possible.

Click on the edit button in the upper right hand corner.

The first option is our business name. This is where we can edit our name.

We can verify our address along with the accuracy of the pin point

In the contact information option we can see our phone number being displayed but we are missing our web site address. To add our web site address we just need to click on the edit icon and add the address in the website URL field and click save.

We can review our category. Remember this is a very important field and it needs to be as specific as possible.

The next option is our opening hours. Clicking on the edit icon will open a pop up which will allow us to specify our operating hours. We can be very specific and choose different operating hours on different days. Let’s say in this instance that we are open every weekday from 08:00 till 06:00 and closed every weekend.

This is very useful for customers as google will display the opening hours in its search results.

Finally write a small introduction around your business.

Make sure your introduction is crafted with your customers in mind which will entice them to either call you or seek more information via your website perhaps.

If it is too long, not only they will lose interest but it could mean that your potential customers may have to scroll down to see your reviews.

It can be useful to add links to specific pages of your website that would be useful for your potential visitors but don’t overdo it. Once you have finished with all this just click on done editing.

We are now back on the home page of our profile. Looking at the progress bar we can see that our profile is now 80% complete.

We want to hit the 100% mark. To do this we just need to bring our profile to life by adding some photos.

People tend to engage a lot more when they see photos as it gives them a feel about your business.
According to google, having photos on your profile is likely to increase clicks to your site by 35% to your site.
It is therefore really important to choose photos very carefully.

Let’s have a look at our options

Click on manage photo option and let’s start with your profile picture.

If you were to add only one picture on your profile (which would be a little crazy) this would have to be the one.  The reason for this is because google displays your profile photo pretty much everywhere it can and that includes (show screen grabs)

  • Google maps
  • Google business panel
  • Local pack results
  • “People also search” for thumbnail and many other places.

Google will use your profile image in every one of these scenarios. This means your chosen image will be resize or cropped depending on where it is displayed making it difficult  for us to choose an image that will work everywhere.As a guide here is what we need to take into consideration:

  • Choose an image that will work well in landscape and portrait.
  • Do not choose an image of your logo or head shot but rather an image that show either the exterior or interior of your shop/office or an image of your products
  • Choose an image that will work in tiny displays (think about mobile phones) with the main focus being located on the centre of the picture.

And despite our best efforts sometimes google will use a different picture if they feel there is a better option available. Still, it’s better to give ourselves the best chances.

So let’s go ahead and load a picture I have prepared earlier which hopefully will work in most scenarios

Click on the profile icon. You will then have two options to load your picture, either drag a picture in the middle of your screen or simply select a photo from your computer.

Once your picture is loaded you will be able to either resize it or re centre it.

That’s one photo out of the way. Let’s move on to the others.

The next one is our logo. This one should be straight forward.

The minimum requirement is 250px on the longest size. Make it a square as it is recommended by google so it should be 250px by 250px

Moving on to the cover photo. This one will be used to showcase your business on your google profile. The recommended size is 1,080 x 608 pixels

All we need to do now is to add other images in the different categories available to us:

  • Interior
  • Exterior
  • Photos at work
  • Team photos
  • And any additional photos you may need

If you are unsure about what these photos should look like simply click on the “see example links” in each box. You should see a pop up with examples of what type of images are expected and a couple of tips which should give you some guidance.

All categories combined means you can add up to 17 images. Although it may sound a lot I would recommend you load as many as you can as it is a great way of showcasing your business…for free.

Once you are done with adding all the images click on the home link on the top left hand side of the screen. This will take you back to the home page of your profile.

And check this, your profile is now 100% complete.

Bravo! You’ve done it. You have now completed your google my business profile. Hopefully this should convince more customers to come and pay you a visit.

Treat them well. You want your customers to post positive online reviews about your business as it will boost your ranking further. For more information on this topic  check my video called how to get online reviews.

Thanks for watching

As always don’t forget to like the video and subscribe to my channel. For more exclusive content visit rankingacademy.co.uk

And i’ll see you later for another free digital marketing lesson.

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