Your business needs Google reviews. Why? because 88% Of Consumers Trust Online Reviews As Much As Personal Recommendations. Learn how to start collecting reviews for your business today.
Build a solid online reputation for your business with Google reviews
In today’s video, I am going to show you how to get Google reviews for your business quickly and efficiently. In just a few seconds I will show you the method I use to get more Google reviews for my clients so you can apply it to your own business. This approach is compelling and extremely efficient if your business has just a handful of Google online reviews or none at all but also perfect if you need more reviews to improve your business’ reputation online.
I’m Luc Durand, the founder of Ranking Academy.co.uk, the place where small business owners turn to for better online visibility, more traffic to their website and more customers to their stores.
In this video you’re going to learn how to get Google reviews for your business using a free online tool along with a customer review email template, both accessible via the links I have posted in the description below. So if you care about the reputation of your business, stay tuned.
Oh and before I forget, if you want to receive my next videos before anybody else, click the subscribe button now.
Welcome to another free tutorial brought to you by rankingacademy.co.uk. Today we’re talking about online reviews and more specifically Google online reviews.
Before I reveal the process I use with my clients let me give you a few reasons why it is imperative you collect customer reviews for your business:
Number 1) Trust
It will help potential clients who come across your business online for the very first time to make an informed decision i.e. do they want to do business with you or not.
Searching for an “electrician in Chelsea” returns only one local electrician in the Google snack pack with customer ratings. Which one would you choose?
Number 2) Reputation
Getting positive reviews is an opportunity to build a solid business reputation. If I search for “dentist Soho new York” for instance, all businesses listed have collected some very positive reviews. However, Greene Street Dental seems to have a much better reputation as it is based on 42 reviews with an average of 4.8 stars. That’s what I call an excellent reputation which will encourage a lot of new clients.
Number 3) Higher ranking in Google search results
Many studies have confirmed that Google uses online reviews to decide which business gets pushed higher in local search results.
Number 4) Free Feedback
Reviews are a great opportunity for you to improve upon your services or products. So whenever you get some negative feedback, and you will. Use it to your advantage.
There are many other benefits but based on those 4 points alone it is fair to say you should focus lots of time collecting quality reviews for your business.
If a client asked me for some help with their business and I was only allowed to do one thing, then I would focus exclusively on getting some Google reviews.
So the question is:
How do you get reviews on Google?
Step 1) Create a Google my business profile
The very first thing you need to do is to claim your business listing in Google my business and verify it.
This will allow you to manage all the reviews every customer posts about your business.
If you haven’t claimed your business profile yet check my tutorial “how to add your business to Google maps “.
Once you’ve done that or if you already have a business profile you can continue with step 2
Step 2) Ask for reviews.
I know, it sounds simple right. This is the easiest way of getting reviews. And unlike other review sites, Google doesn’t see any objections if you ask your customers to spread the word about your business, it encourages it.
The guidelines are pretty clear:
“Remind your customers to leave reviews. Let them know that it’s quick and easy to leave business reviews on mobile devices or desktop computers”.
How cool is that? If you want to read the full guidelines, you can find a link to it in the description below.
But when asking for reviews, you must consider a couple of scenarios:
Scenario number 1.
If you’re just starting to collect online reviews, ask your loyal customers first. They are your best advocate. But don’t ask them all at once. The last thing you want is a surge of reviews and then nothing. It will look very suspicious and unnatural. Spread them out.
Scenario number 2
Imagine you run a restaurant, a bed and breakfast or work in a particular trade and your clients have made a booking through a specific website such as OpenTable , booking.com or checkatrade.com. These sites already have their review process in place and will be sending emails to your customers so they can post reviews and ratings about your business on their sites.
You don’t want to ask those customers to post a review on Google as well, it might annoy them.
Plus, it’s better to have a range of reviews on multiple sites anyway. Only ask people who have found you through a regular search engine or any other route and have made a booking or purchased with you directly.
Once you’ve completed a business transaction with a customer, ask them if they’d be willing to post a Google review for your business.
Only ask your happy customers. You wouldn’t want a disgruntled client to do this obviously. And trust me, unhappy people always voice their concern whether you want it or not anyway.
When, or if they say yes, tell them you will be sending them an email with instructions.
This takes me to the next step
Step 3) Create a customer review email template
You can find a link to a typical example of a client review email template in the description below. Use it if you want to but try to modify it, so it fits your business type.
Naturally, You can also craft your own from scratch.
Whichever way you decide to do it, here is what you need to take into consideration.
Beat the iron while it’s hot and send your email as soon as possible after the transaction has been completed while it’s still fresh in your customer’s mind.
Make the email as personal as possible using the client’s name and make it very clear that you’d like them to leave a review for your business.
Most importantly, include a link in the email that will take them directly to a Google review pop up that will enable them to leave a review for your business. This is a crucial point so Let me show you how to do this in our final step
Adding a Google review link to an email, a website or any other digital assets used to be a bit cumbersome, and it wouldn’t always work on mobile or tablets.
Thankfully, the good guys of Whitespak.ca have built an awesome tool called the Google review link generator which, as its name indicates, builds a review link for your business that will work on any device.
As you can see, the process is clearly explained and couldn’t be easier to use, but for the sake of this tutorial, I am going to create a link so you can see the outcome.
Scroll down to the map and type your business name, city or postcode in the “Enter location” field
Select your business and, voila. Your Google pop up review link is automatically generated.
Let’s try this in our browser. And bingo. If the user already has a Google account, the popup will show his profile by default and all he needs to do is to rate your business and post his review. If not he will have to login or create a Google account if he doesn’t have one.
Now, there is a little caveat to this tool. The google pop up review generated by the link displays no star by default. That means There is a risk your client may decide not to give you a five-star rating, which is what you would prefer.
To encourage people to leave you a 5-star review you ideally need the pop up to show up with five stars already prefilled.
Thankfully there is a solution. Copy the link from the Whitespark tool. Go to Google Chrome and make sure you’re not logged into any of your Google accounts. Paste the link in the browser window. This should generate a pop-up as we’ve already seen. But what we are interested in this time is the long URL in the address bar of Google Chrome.
Copy the URL and paste it into a notepad file. Add a comma and the number 5 at the end of the URL. Copy and paste the new URL again in Google Chrome. The same popup will display again but this time with five stars already selected. All the user needs to do now is to post a comment.
Insert this link into your email and send to your clients. You can use this link anywhere you like and I would recommend you add it somewhere on your website too.
That’s it for today
You’re now all set to start collecting reviews for your business and build a solid online reputation. Good luck and don’t hesitate to let me know how you are getting on or if you have any questions.
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See you in another video.